You’ve Got To Be Kidding Me

By January 27, 2012 Inept Activism 5 Comments

So y’all heard me complaining a few days ago about the National Wildlife Federation partnering with Scotts Miracle-Gro, purveyers of fertilizers and bug-sprays and other things that make ponds and wetlands Very Sad, kill helpful bugs, etc, etc, ad deathium.

The blog-o-sphere was not happy about this, although the NWF is going out of its way to dismiss the complaints as all coming from crazy fringe organic gardeners. (I think it’s probably more widespread, but as I myself am a crazy fringe more-or-less organic gardener, I am hardly able to make a case.)

Today, we get the word that Scotts just got fined for—I kid you not—selling toxic birdseed.

And also they apparently falsified EPA numbers on their pesticides, so it looked like things had been approved that maybe kinda sorta were never actually approved by the EPA. Which is arguably much worse—hell, they recalled the birdseed—but if one were looking for a visceral argument about Why The NWF Should Not Climb Into This Bed, I don’t know that it gets any more visceral than “By the way, we sold killer birdseed!”

Well, it’s obvious to me at least that Scotts saw this coming and said “Crud! Who can greenwash us before this hits the news?” and jumped on the NWF. My real question is whether the NWF knew it was coming, or whether they got blindsided, which more or less works out to “Were you dumb and naive?” (arguably forgivable) vs. “Were you completely out of your ever-lovin’ MIND?”

Meanwhile, the amount of PR babble coming out of NWF is so thick that I feel the need to up my Corpspeak skill. Aztechnology’s got nuthin’ on these guys…


  • annie morgan says:

    ‘Dumb & Naive” does not cut it in this day and age for anyone over 18, but for a biggie like NWF, it is to weep. Must check Canadian Wildlife Federation for similar malfeasance.

  • Jason says:

    I’ve seen organizations go down this path in other spheres. When institutional self-interest fundamentally undermines the group’s mission, then the organization ends up perpetuating itself just so the top staffers can get paid.

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